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  • The Facebook Relevancy Hack

    The Facebook Relevancy Hack

    This secret combination will make people love you and, more importantly, buy from you. I have a secret to tell you. As soon as someone clicks an ad, they expect to get sold something. That’s why so many entrepreneurs have difficulty making online marketing work. We go straight for the kill. What would happen if you […]
  • How to: Use Authority Content in Your Marketing Funnels

    How to: Use Authority Content in Your Marketing Funnels

    Content Marketing. I remember the first time I heard the term; it was about 10 years ago now. “Scott, you have to get in on this content marketing thing.” Since that time, there is more content on earth than ever before. Everyone has a blog, a podcast, videos, infographics and the ability to create anything […]
  • [Podcast] Leads aren’t all cut from the same cloth…

    [Podcast] Leads aren’t all cut from the same cloth…

    Let’s go back in time… To the first book that changed your life.  Perhaps it was Harry Potter (never did get into that one), or perhaps it was a book that changed your outlook on life. Perhaps there was simply a phrase in a book at the right time that changed everything. There are two […]
  • 2 Secret Ingredients for Online Marketing Success

    2 Secret Ingredients for Online Marketing Success

    You see people talk about how much success they’re having online, they have low cost per clicks, conversions and are making serious cash. Yet, when you go to publish your own campaign you get frustrated, regardless if it’s the technology or your cost per clicks, it just isn’t working. The majority of people using online […]
  • 5 Secrets to Generating Leads for $1

    5 Secrets to Generating Leads for $1

    You wake up and see that 7 new leads came in today. You think to yourself: I just invested $7 really good dollars. A lot of people think that lead generation is this scary thing where you hope things work and spend a ton of time and money. “Scott, I just don’t understand how to […]