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  • Make a Sexy Lead Magnet for Less Than $25 Bucks

    Make a Sexy Lead Magnet for Less Than $25 Bucks

    Lead magnets are about being able to, in a very simple way, show a specific idea, concept or pain that your potential customer has in their life. One of the biggest issues I see with lead magnets is that they don’t represent the brand or have brand consistency. I truly believe that everyone that has […]
  • Why Tripwires Don’t Work

    Why Tripwires Don’t Work

    “Tripwires are an irresistible, super low risk paid offers that provide more customers by getting them to commit once.” So says a large part of the marketing industry. The problem is, I don’t believe it’s true. You may have never heard the term “tripwire” used in marketing, but you may have been caught in one […]
  • Quizzes… the FUTURE of Online Lead Generation

    Quizzes… the FUTURE of Online Lead Generation

    What if you could wave a magic wand and know your potential leads in a more inimate way? If you told me that you could generate 100,000 leads in less than 6 months without having a huge budget, I’d say that you were lying to my face. I’m talking today about using the most simple […]