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Scott Oldford here and I may have an opportunity of a lifetime for you. I’m looking for someone to join our team and help us with our customer support. Let me ask you… Do you enjoy finding ways to “wow” customers? Are you excited about delivering the best possible customer experience? Are you detail oriented? For some, this job won’t be possible for you. For some, this job would require far too much. For others, this is a dream. We are looking for someone to work with me and my team to manage our customer support communications. This type...
90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in the business of...
For me, it all started when I was 8 years old. I remember that’s when I “found” online communities. Some of the very first were for people who owned Palm Pilots. My first was a Palm Pilot M130. I would talk for hours to other strangers on the internet about these things. A year later, I found myself owning one of the largest online Palm Pilot communities in the world. Fast forward a few more years and I helped develop the most engaged and largest community on golfing, with over 1 million unique visitors per day. To say, that...
  “Scott, we’ll have our new brand ready for early May… are we going to do a launch?” While I have an incredible understanding of my direction in life and business, you may have noticed that I don’t exactly plan every last detail. Thankfully, I have a team for that now, but it wasn’t always like that. It was the beginning of April and for the past year, we were helping entrepreneurs implement effective online lead generation. I felt like we hit the lottery. Our revenue and profit was growing every single month. Our customers were getting significant results....
I remember the first time a girl told me that size doesn’t matter. You obviously don’t believe the person that tells you that and you just think they’re being really, really nice. Funny thing is that she was right 😉 (I think).   You may hear this all the time: “The money is in the list.” What people forget to tell you is that the size of your list doesn’t have a direct correlation with your ability to profit from that audience. I’m asked all the time… “Scott, how big is your list?” “1,000… oh, that’s small.” “10,000… nice!...
I HATE business models that are based on monthly recurring fees. “Woah. Hold up, Scott. That doesn’t even make sense.” Yes, I know we have our own versions of monthly recurring fees. These programs include LeadCraft and Inner Circle. But let me explain. I hear from people all day long… “I want to build a passive income business”. Doesn’t everyone? Isn’t it the dream to spend time on the beach, while money flows effortlessly into your bank account? There are lots of people out there “selling” this dream. But you know what? It’s not real. Or at least, it’s...
If you aren’t familiar with retargeting or micro-targeting, go take a read about that first. I’ll wait. Back? Great. When it comes to micro-retargeting, the options of retargeting are endless and by using the new ConnectRetarget Tool, it’s even more powerful. There’s never been a better time for us to be in the right place at the right time.  And the ultimate beauty? Targeting in this mechanism can cost less than $5/day and the impact can be extremely high – in some cases have 50-100x R.O.I. Assuming that you want to increase your R.O.I for every dollar you spend on marketing, I’ve put together some...
Want to know one of the biggest problems entrepreneurs face when they start using online marketing? Budgeting. They have no idea what they can afford to pay per click, per impression, or per conversion. As a result, they start marketing online without a plan, which is almost guaranteed to fail. For the most part, online marketing is performance-based. This means you’re able to determine very quickly whether your advertising will generate a return on investment or if it’s just a complete money suck. I cover this concept extensively in LeadCraft because if your business and online marketing aren’t set...
You’ve likely heard me speak a lot about retargeting a lot in the past. (If you haven’t check out this article) In LeadCraft, our premier lead-generation program, we teach Lead Generation, Facebook advertising and using intelligent retargeting. One of the biggest problems with retargeting is that you can’t just retarget anyone. Think about it: If someone visits your website or your sales page and stays for less than 5 seconds, are they actually interested? In the same breath, if someone is on your sales page for 30 minutes, don’t you think that they’re really interested? What we’re talking about...
Each of us has something I like to call our “unfair advantage.” This is the combination of 6 key traits: experience, skill, talent, knowledge, character and connections. This combination is unique to each person, like a recipe. Just like Coke has a special recipe that gives them a unique advantage, you also have a special recipe. Learn more about how you can develop your own unfair advantage. Often we use our unfair advantage to create impact in the world, but we must be aware that in order to create that impact and help others, we need to become known...