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Over the past 36 months of doing presentations, I’ve picked up some critical lessons about making webinars profitable. Hopefully you can learn from some of my mistakes, and if anything, some of the pitfalls to avoid. Let’s get into it. 1. Audience “warmth” dictates everything about your presentation Depending on how warm your audience is, you’ll need to change your webinar’s tone, depth, length of time, and level of “teaching” versus “selling.” There isn’t a one-size-fits-all approach here. Cold audiences care more about getting to the heart of their problem. They don’t want to spend an afternoon hearing you...
(If You Aren’t Already) It’s not that making money is difficult.  Believing you can make as much money as you want, when you want, is what’s difficult.  For a lot of you, this isn’t relevant since you’re already making far more than $50,000 a month. For those that aren’t there yet, here’s my code to getting to $50,000 a month quickly. Just remember, making this amount doesn’t solve that many of your problems or challenges. $50,000 a month is just the minimum required for you to unlock two superpowers: Freedom and Impact Many people have freedom, yet impact noone....
Today I am going to show the exact steps I used to leverage PR and get this Facebook post (with 2,173 likes, 261 shares, and dozens of comments) to generate 1,500 leads for our business. I got this article above featured on the front page of Entrepreneur.com. It was written by my friend, Gene Hammett. As you can see by the image above it has done well.   When you have an article like this featured in a major publication or blog, you can leverage PR like this to generate leads. This happens because once someone has read an article about you, the are...
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success. That’s why I put this article together. I want you to tap into the power of Facebook video ads. Here’s what we are going to cover in this article: Key takeaways from our $50,000 Facebook video ads campaign 4 incredibly powerful strategies we use when creating and promoting our Facebook video ads The 4 types of videos you need to use in your campaigns How to use relevancy marketing in Facebook video advertising Why are...
Lead Magnets are one of the most critical pieces of any marketing funnel. A lead magnet, for those not super familiar with the term, is a piece of content, a piece of “value” that we are attracting potential customers with. If we expect people to give us their information, or permission to contact them, we need to make ourselves relevant and provide as much value as we can upfront. In fact, this very article you are reading right now is a lead magnet. We ran a Facebook ad to a cold audience that we thought would be interested in...
Let me tell you something very important… It’s easier to build a $1,000,000 business than it is to build a $100,000 business.   I’m talking really easy. A $100,000 business is a job. At $1,000,000? You have at least some level of impact.   Here’s the step-by-step process of scaling a business from six to seven figures. Note: You can likely change these steps. I’m no expert or guru on scaling; I’ve just done it enough times in this format that it’s worked for me.   1. Get clear about exactly what you deliver. Take a look at your...
The 3 Phase Process to Achieving 55% Conversion Rates on your Landing Pages, almost every time (with examples!) It’s not the fact that you don’t believe landing pages work anymore. It’s just that they aren’t really working for you just yet. You see, other entrepreneurs claim to have amazing conversion rates on their landing pages, upwards of 50-80%. But you seem to be stuck with lower conversion rates, even at 10% or less. As you likely already know, a landing page is the entry point into your marketing funnel. The problem is most entrepreneurs only have one landing page...
90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in the business of...
For me, it all started when I was 8 years old. I remember that’s when I “found” online communities. Some of the very first were for people who owned Palm Pilots. My first was a Palm Pilot M130. I would talk for hours to other strangers on the internet about these things. A year later, I found myself owning one of the largest online Palm Pilot communities in the world. Fast forward a few more years and I helped develop the most engaged and largest community on golfing, with over 1 million unique visitors per day. To say that online...
  “Scott, we’ll have our new brand ready for early May… are we going to do a launch?” While I have an incredible understanding of my direction in life and business, you may have noticed that I don’t exactly plan every last detail. Thankfully, I have a team for that now, but it wasn’t always like that. It was the beginning of April and for the past year, we were helping entrepreneurs implement effective online lead generation. I felt like we hit the lottery. Our revenue and profit were growing every single month. Our customers were getting significant results....