5 Secrets to Generating Leads for $1
You wake up and see that 7 new leads came in today.
You think to yourself: I just invested $7 really good dollars.
A lot of people think that lead generation is this scary thing where you hope things work and spend a ton of time and money.
“Scott, I just don’t understand how to get leads that are cheap enough so I can actually generate revenue.”
I’ve heard that FAR too many times.
I want to give you 5 quick secrets that have consistently helped us generate leads for less than a dollar.
Secret #1: Sidewalk, Slow Lane, Fast Lane
If you’re treating all your leads the same, your marketing funnel will work, but you’re going to be paying far too much money.
There is a formula called the SSF Method that allows us to generate leads for far less.
How does it work? Essentially, depending on the traffic source (where leads are coming from), we decide what type of offer would be relevant to them, and then allow them to change lanes once they’re a subscriber.
This allows us to be relevant and meet the potential customers where they are.
Want to discover more about this formula? All the details are here.
Secret #2: Relevancy Hacking
Relevancy IS marketing. In order for us to sell our product or service, our potential customers need to think we’re relevant. We do this by using a combination of social engineering, content marketing, and marketing funnels.
The idea is simple. We need to show people that we’re an authority and best-in-class before they’re even on our email list or a lead in our funnels.
It’s a simple method, and it’s fully detailed in this post. We’ll show you how we did it using Facebook advertising, resulting in $0.05 clicks and $0.75 conversions – all day long.
Want to know how to do it?
Secret #3: Retargeting
One of the biggest keys to being able to generate $1.00 leads is being able to retarget your audiences.
Retargeting is simply the ability to “track” those who visit your website and then offer them lead magnets that are valuable to them.
When you combine retargeting with a sexy lead magnet, your conversion rates are going to go through the roof.
And the best part? Retargeting is actually really easy. You can set it up in less than 15 minutes and start tracking every person who visits your website, blog, podcast, or videos.
Secret #4: Behavioral Email Marketing
Once you bring a lead through the door, it’s time to nurture them into an advocate. However, if you aren’t relevant to them based on their mindset, engagement, and interests, the chances are pretty good that you’ll lose them.
If you send the same email to everyone on your email list…If you don’t track who is “hot” or “not”…If you don’t know who is interested in what… you’re going to lose out on a majority of your leads.
It’s not difficult. By using tagging and simple segmentation of your leads, you’re able to talk to people based on what they want to hear.
Secret #5: Surveys/Assessments
If you want to get conversions for less than $1.00 – (I’m talking like 30 cents) – quizzes and surveys have proven to be the most addictive way to turn strangers into leads. I’m not sure if it’s the fact that all human beings want to know more about themselves, but based on our results and our customers, we have yet to find a way to beat quizzes and surveys.
How do you create these? Take a look at our thoughts on surveys and the fact they they are the future of lead generation.
So, do you want to start generating leads for FAR less?
It’s about talking to the right person at the right time, and not asking too much of them before they’re ready. When you do this, people start to become more and more comfortable, and they begin to know, like, and trust you, allowing you to turn strangers into lifelong customers.