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Today I am going to show the exact steps I used to leverage PR and get this Facebook post (with 2,173 likes, 261 shares, and dozens of comments) to generate 1,500 leads for our business. I got this article above featured on the front page of Entrepreneur.com. It was written by my friend, Gene Hammett. As you can see by the image above it has done well.   When you have an article like this featured in a major publication or blog, you can leverage PR like this to generate leads. This happens because once someone has read an article about...
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success. That’s why I put this article together. I want you to tap into the power of Facebook video ads. Here’s what we are going to cover in this article: Key takeaways from our $50,000 Facebook video ads campaign 4 incredibly powerful strategies we use when creating and promoting our Facebook video ads The 4 types of videos you need to use in your campaigns How to use relevancy marketing in Facebook video...
Lead Magnets are one of the most critical pieces of any marketing funnel. A lead magnet, for those not super familiar with the term, is a piece of content, a piece of “value” that we are attracting potential customers with. If we expect people to give us their information, or permission to contact them, we need to make ourselves relevant and provide as much value as we can upfront. In fact, this very article you are reading right now is a lead magnet. We ran a Facebook ad to a cold audience that we thought would...
Let me tell you something very important… It’s easier to build a $1,000,000 business than it is to build a $100,000 business.   I’m talking really easy. A $100,000 business is a job. At $1,000,000? You have at least some level of impact.   Here’s the step-by-step process of scaling a business from six to seven figures. Note: You can likely change these steps. I’m no expert or guru on scaling; I’ve just done it enough times in this format that it’s worked for me.   1. Get clear about exactly what you deliver. Take a...
The 3 Phase Process to Achieving 55% Conversion Rates on your Landing Pages, almost every time (with examples!) It’s not the fact that you don’t believe landing pages work anymore. It’s just that they aren’t really working for you just yet. You see, other entrepreneurs claim to have amazing conversion rates on their landing pages, upwards of 50-80%. But you seem to be stuck with lower conversion rates, even at 10% or less. As you likely already know, a landing page is the entry point into your marketing funnel. The problem is most entrepreneurs only have...
90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in...
For me, it all started when I was 8 years old. I remember that’s when I “found” online communities. Some of the very first were for people who owned Palm Pilots. My first was a Palm Pilot M130. I would talk for hours to other strangers on the internet about these things. A year later, I found myself owning one of the largest online Palm Pilot communities in the world. Fast forward a few more years and I helped develop the most engaged and largest community on golfing, with over 1 million unique visitors per day....
  “Scott, we’ll have our new brand ready for early May… are we going to do a launch?” While I have an incredible understanding of my direction in life and business, you may have noticed that I don’t exactly plan every last detail. Thankfully, I have a team for that now, but it wasn’t always like that. It was the beginning of April and for the past year, we were helping entrepreneurs implement effective online lead generation. I felt like we hit the lottery. Our revenue and profit were growing every single month. Our customers were...
I remember the first time a girl told me that size doesn’t matter. You obviously don’t believe the person that tells you that and you just think they’re being really, really nice. Funny thing is that she was right 😉 (I think).   You may hear this all the time: “The money is in the list.” What people forget to tell you is that the size of your list doesn’t have a direct correlation with your ability to profit from that audience. I’m asked all the time… “Scott, how big is your list?” “1,000… oh, that’s...
I HATE business models that are based on monthly recurring fees. “Woah. Hold up, Scott. That doesn’t even make sense.” Yes, I know we have our own versions of monthly recurring fees. These programs include LeadCraft and Inner Circle. But let me explain. I hear from people all day long… “I want to build a passive income business”. Doesn’t everyone? Isn’t it the dream to spend time on the beach, while money flows effortlessly into your bank account? There are lots of people out there “selling” this dream. But you know what? It’s not real. Or...