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Email marketing is the most misunderstood, under-utilized and “botched” part of online marketing. I remember the first time that I sent a mass-email, it was to ALMOST 90 people. I was expecting a flood of replies. Well, you can guess what happened. (Hint: no one responded). Email marketing is powerful. It allows us to build a relationship with complete strangers in a 1 to many way, yet it allows for that person to have an inside look at our life, business, or brand. So, why do so many entrepreneurs mess up email marketing? The easy answer is that they don’t know how...
I live in a condo here in Toronto and I go to the gym nearly every day. For whatever reason, I see the same people frequently. While I’m typically there listening to my music, I feel “close” to these people. If I see them in the elevator, I start saying hello and because of this, I’m open to conversation. If one of the regulars asked me for a favour, I’d likely oblige (plus I’m Canadian – we do that sort of thing). The same situation as above happens in marketing and when we go online, we can extend this...
Online marketing is growing exponentially, and the number of terms surrounding it are growing just as quickly. If you’re not working full time in the industry, it can seem a bit overwhelming. I’ve created an Online Marketing Terminology Guide for you to use as a reference. Understanding these terms will help you make the most informed decisions, and in turn help you create strategies and make changes to your online marketing that will lead to the best results for you. Feel free to bookmark this page and refer to it when needed. We will add to this list from...
A while ago Facebook announced they would be releasing a new method for we entrepreneurs to engage with our potential customers and audiences. It’s called Facebook Instant Articles (FIA), and it allows you to publish articles and content directly to Facebook, without that user having to actually load an external website. Why is this important? When crafting an experience and building brand trust, awareness and relevancy, we want someone to read and experience that content. With Facebook Instant Articles we’re going to be able to build a VERY powerful layer on top of our marketing funnel. Here at INFINITUS we’re really...
Online marketing can be a lot of fun. Being able to build “experiences” that we bring our customers through. However, it’s important to realize that our best way to serve and help our leads is to actually ensure they become customers, in this way we can spread our impact and build our business in the best way possible. When we have a Marketing Funnel… We need to remember that the point is to turn strangers into customers. Back in February, I had a little bit of a crazy idea. I’m not certain if you’ve ever heard of Contactually, it’s...
Content Marketing. I remember the first time I heard the term; it was about 10 years ago now. “Scott, you have to get in on this content marketing thing.” Since that time, there is more content on earth than ever before. Everyone has a blog, a podcast, videos, infographics and the ability to create anything they want. That’s a good thing.  But how as entrepreneurs do we stand out with our own content? I mean, most of us don’t write to be an authority in the marketplace. The Problem with Content Marketing Simply put – Content Marketing by itself...
You see people talk about how much success they’re having online, they have low cost per clicks, conversions and are making serious cash. Yet, when you go to publish your own campaign you get frustrated, regardless if it’s the technology or your cost per clicks, it just isn’t working. The majority of people using online marketing give up. Why? Online marketing is like entrepreneurship. You can have the best blueprint and formula in the world, but without the two critical ingredients for online marketing success, your efforts are doomed to failure. #1. Iteration #2. Patience Here’s the deal, if...
Does luck exist? If you ask most people, they’ll say no. If you ask someone who won the PowerBall, they may have a different opinion. Personally, I don’t believe in luck. I believe the harder and smarter I work, the luckier I get. There really isn’t much else – perhaps the right place and right time, but if that happens, it’s because I figured out a way to be in the right place at the right time. So, why do so many entrepreneurs rely on LUCK to grow their businesses? Let me be real for a minute. If you’re relying...
Ah, the infamous landing page, the page where people decide: Yes! This is for me!! or Wow, that’s a waste of time. As entrepreneurs, it’s our job to increase the number of “YES’s” compared to the “NO’s.” Fortunately, doing this is not that difficult. However, we need to understand a key concept before we go further. Landing pages by themselves don’t convert strangers to leads. It’s the entry point of your relationship. The more “relevancy” that you create “up front” in the relationship, the higher your conversion rate. What does this mean? Simply put – the harder you work...
You wake up and see that 7 new leads came in today. You think to yourself: I just invested $7 really good dollars. A lot of people think that lead generation is this scary thing where you hope things work and spend a ton of time and money. “Scott, I just don’t understand how to get leads that are cheap enough so I can actually generate revenue.” I’ve heard that FAR too many times. No more. I want to give you 5 quick secrets that have consistently helped us generate leads for less than a dollar. Secret #1: Sidewalk,...