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Content Marketing. I remember the first time I heard the term; it was about 10 years ago now. “Scott, you have to get in on this content marketing thing.” Since that time, there is more content on earth than ever before. Everyone has a blog, a podcast, videos, infographics and the ability to create anything they want. That’s a good thing.  But how as entrepreneurs do we stand out with our own content? I mean, most of us don’t write to be an authority in the marketplace. The Problem with Content Marketing Simply put – Content Marketing by itself...
You see people talk about how much success they’re having online, they have low cost per clicks, conversions and are making serious cash. Yet, when you go to publish your own campaign you get frustrated, regardless if it’s the technology or your cost per clicks, it just isn’t working. The majority of people using online marketing give up. Why? Online marketing is like entrepreneurship. You can have the best blueprint and formula in the world, but without the two critical ingredients for online marketing success, your efforts are doomed to failure. #1. Iteration #2. Patience Here’s the deal, if...
Does luck exist? If you ask most people, they’ll say no. If you ask someone who won the PowerBall, they may have a different opinion. Personally, I don’t believe in luck. I believe the harder and smarter I work, the luckier I get. There really isn’t much else – perhaps the right place and right time, but if that happens, it’s because I figured out a way to be in the right place at the right time. So, why do so many entrepreneurs rely on LUCK to grow their businesses? Let me be real for a minute. If you’re relying...
Ah, the infamous landing page, the page where people decide: Yes! This is for me!! or Wow, that’s a waste of time. As entrepreneurs, it’s our job to increase the number of “YES’s” compared to the “NO’s.” Fortunately, doing this is not that difficult. However, we need to understand a key concept before we go further. Landing pages by themselves don’t convert strangers to leads. It’s the entry point of your relationship. The more “relevancy” that you create “up front” in the relationship, the higher your conversion rate. What does this mean? Simply put – the harder you work...
You wake up and see that 7 new leads came in today. You think to yourself: I just invested $7 really good dollars. A lot of people think that lead generation is this scary thing where you hope things work and spend a ton of time and money. “Scott, I just don’t understand how to get leads that are cheap enough so I can actually generate revenue.” I’ve heard that FAR too many times. No more. I want to give you 5 quick secrets that have consistently helped us generate leads for less than a dollar. Secret #1: Sidewalk,...
“Scott, this online marketing thing isn’t working for me.” If I had a dollar for every person that emailed me and told me that their online marketing funnels aren’t working, I’d certainly be on some exotic beach. We know that online marketing works, but it seems like there are so many secrets and hacks. You could spend all day learning about it and still feel like you’ve made no progress. However, as a smart entrepreneur, you’re going to do it differently. This article will show you how to quickly begin using online marketing effectively. If you’re just getting started, you...
360° Webinar Recall Hack – Discover How we Increased our Webinar Show-Up Rates by 20% and Made an Extra $5,748.48 Here at INFINITUS we host a LOT of webinars, in 2016 we’re expecting to do roughly 140 live webinars in 2016 and will have nearly 25 evergreen webinars running by the end of the year. What does it mean? We discover a LOT by being able to test and use data as our best friend. And today, I want to let you in on a really interesting hack that we’ve been using to increase our show-up rates by over 25%....
Lead magnets are about being able to, in a very simple way, show a specific idea, concept or pain that your potential customer has in their life. One of the biggest issues I see with lead magnets is that they don’t represent the brand or have brand consistency. I truly believe that everyone that has a lead magnet should be able bring that brand awareness and give the end-user a positive return. At INFINITUS we have a part-time graphic designer, but that’s not an advantage that most companies have nor need. So I wanted to give you a few...
Wouldn’t it be cool if you could apply some tested ‘hacks’ to your online marketing that would allow you to generate more leads and more revenue? To celebrate the Launch of our 34 Marketing Funnel Conversion Hacks, I thought I’d combine my 5 FAVOURITE hacks PLUS 5 hacks from those submitted from the tens of thousands of entrepreneurs on our email list for you, for free! So, let’s get into them! Go ahead, you can thank me later. 🙂 Relevancy hacking – I keep saying this one over and over again, as it combines #5, #6 and #4. I’ve written an...
You know, I really enjoying podcasting. I get to talk about online marketing a lot, but whenever I come across people who interview me on podcasts, there is a little extra bit of magic. In this podcast with Adrienne Dorison from the School of Self-Mastery, I dive deep, not just into my story but how the Sidewalk, Slow Lane and Fast Lane can completely change the game when it comes to helping you develop marketing funnels that are effective. In this podcast, we discuss: How I went from $726k in debt to a 7 figure business owner. The #1 reason...