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“Scott, this online marketing thing isn’t working for me.” If I had a dollar for every person that emailed me and told me that their online marketing funnels aren’t working, I’d certainly be on some exotic beach. We know that online marketing works, but it seems like there are so many secrets and hacks. You could spend all day learning about it and still feel like you’ve made no progress. However, as a smart entrepreneur, you’re going to do it differently. This article will show you how to quickly begin using online marketing effectively. If you’re just getting started, you...
360° Webinar Recall Hack – Discover How we Increased our Webinar Show-Up Rates by 20% and Made an Extra $5,748.48 Here at INFINITUS we host a LOT of webinars, in 2016 we’re expecting to do roughly 140 live webinars in 2016 and will have nearly 25 evergreen webinars running by the end of the year. What does it mean? We discover a LOT by being able to test and use data as our best friend. And today, I want to let you in on a really interesting hack that we’ve been using to increase our show-up rates by over 25%....
Lead magnets are about being able to, in a very simple way, show a specific idea, concept or pain that your potential customer has in their life. One of the biggest issues I see with lead magnets is that they don’t represent the brand or have brand consistency. I truly believe that everyone that has a lead magnet should be able bring that brand awareness and give the end-user a positive return. At INFINITUS we have a part-time graphic designer, but that’s not an advantage that most companies have nor need. So I wanted to give you a few...
Wouldn’t it be cool if you could apply some tested ‘hacks’ to your online marketing that would allow you to generate more leads and more revenue? To celebrate the Launch of our 34 Marketing Funnel Conversion Hacks, I thought I’d combine my 5 FAVOURITE hacks PLUS 5 hacks from those submitted from the tens of thousands of entrepreneurs on our email list for you, for free! So, let’s get into them! Go ahead, you can thank me later. 🙂 Relevancy hacking – I keep saying this one over and over again, as it combines #5, #6 and #4. I’ve written an...
You know, I really enjoying podcasting. I get to talk about online marketing a lot, but whenever I come across people who interview me on podcasts, there is a little extra bit of magic. In this podcast with Adrienne Dorison from the School of Self-Mastery, I dive deep, not just into my story but how the Sidewalk, Slow Lane and Fast Lane can completely change the game when it comes to helping you develop marketing funnels that are effective. In this podcast, we discuss: How I went from $726k in debt to a 7 figure business owner. The #1 reason...
What if I told you that you could make 2, 3, 4 or 10x more revenue without spending an extra dollar on new leads? At some point I’d probably go out of business if everyone did this, but since you know me and  I know you want to grow your company in a HUGE way. SCREW it. Not familiar with a value ladder? That’s okay, let’s explore it a little bit. A value ladder allows you to build revenue before and after your main product or service which in turn allows you to take your current customers up the...
ActiveCampaign is an email marketing and customer relationship management platform that we have used with great success. This system gives you the ability to send one-off emails as well as to automate emails for your long-term prospects. ActiveCampaign is really a tool for growing your business, managing your leads, and serving your clients. There are a lot of advantages to using Active Campaign, and what follows are some of the pros and cons of using ActiveCampaign for your business. PROS ActiveCampaign offers a tremendous amount of value for a small business owner. Analytics, extensive automation capabilities, and behavioral tracking are just...
  What if you ran a Facebook ad and people flooded through your door? What if you had 1,000 visitors on your website, and 500 of them became new qualified leads? What if I told you that you can easily double your conversion rate in a very small amount of time? I once asked a bunch of entrepreneurs: “Why do businesses have low conversion rates?”  I got some interesting responses: And while there were certainly no wrong responses, I wanted to compile the FOUR key reasons why you’re not capturing as many leads as you can, and how to fix...
What if you could snap your fingers and know the interests, engagement and mindset of every single one of your leads on your email list? What if you could be so relevant to someone that they feel like the email is specifically for them and that it wasn’t a mass email to your entire list? What I’m about to show you is EXTREMELY powerful, yet almost no one does it. This can be the unfair advantage in your online marketing if you want it to be. Tagging is the ability to use behaviour such as content consumption to analyze and ‘mark’...
This secret combination will make people love you and, more importantly, buy from you. I have a secret to tell you. As soon as someone clicks an ad, they expect to get sold something. That’s why so many entrepreneurs have difficulty making online marketing work. We go straight for the kill. What would happen if you put out an ad where you weren’t selling anything? What if all you wanted to do was become relevant to your audience? Before I tell you this secret ‘relevancy hack,’ I have a story for you. I know you’re a committed entrepreneur and you...