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  What if you ran a Facebook ad and people flooded through your door? What if you had 1,000 visitors on your website, and 500 of them became new qualified leads? What if I told you that you can easily double your conversion rate in a very small amount of time? I once asked a bunch of entrepreneurs: “Why do businesses have low conversion rates?”  I got some interesting responses: And while there were certainly no wrong responses, I wanted to compile the FOUR key reasons why you’re not capturing as many leads as you can, and how to fix...
What if you could snap your fingers and know the interests, engagement and mindset of every single one of your leads on your email list? What if you could be so relevant to someone that they feel like the email is specifically for them and that it wasn’t a mass email to your entire list? What I’m about to show you is EXTREMELY powerful, yet almost no one does it. This can be the unfair advantage in your online marketing if you want it to be. Tagging is the ability to use behaviour such as content consumption to analyze and ‘mark’...
This secret combination will make people love you and, more importantly, buy from you. I have a secret to tell you. As soon as someone clicks an ad, they expect to get sold something. That’s why so many entrepreneurs have difficulty making online marketing work. We go straight for the kill. What would happen if you put out an ad where you weren’t selling anything? What if all you wanted to do was become relevant to your audience? Before I tell you this secret ‘relevancy hack,’ I have a story for you. I know you’re a committed entrepreneur and you...
Want to see the behind scenes of a marketing funnel that is about to ROCK the world? It’s our goal that it’ll generate roughly 5,000 lead per month, which is easily achievable. We’ve taken everything we know about marketing funnels and put it into this one for ourselves, I wanted to bring you through it, step-by-step, so you can learn how they work and hopefully copy some of it for your own online marketing funnels. Ok, ready for the funnel walkthrough? A big part of our funnel is being able to use our Sidewalk, Slow Lane and Fast Lane...
What if you could wave a magic wand and know your potential leads in a more inimate way? If you told me that you could generate 100,000 leads in less than 6 months without having a huge budget, I’d say that you were lying to my face. I’m talking today about using the most simple human behaviour to drive lead generation in your business. If you’ve never heard of a survey marketing funnel, the basic idea is that you give a compelling reason for someone self-assess their position. It works by giving someone a series of 5-12 questions. At...
If you’re honest, you’re a bit scared. You know that online marketing and marketing funnels are important to your business, but they’re so intimidating. How do you even begin setting up an online marketing funnel? What tools should you use? There are so many different options out there! Which ones work the best? You know you need to get started, but you don’t want to waste money on tools that won’t work well. I’ve got good news for you! First, I’ve taken all the guesswork out of what goes into building a marketing funnel. I’ve already written about our...
Facebook advertising can be slightly scary. You’re literally handing over money, and you have no idea of the results. But what if I told you that you could, without a single doubt, have a positive R.O.I and generate at LEAST 100 leads a week? And what if you could implement it across any business, for nearly ANYTHING. What if you could make leads appear in your business like magic, allowing you to rain down profits with the flick of your wand? I’m going to show you the four things you must know in order to be a magician in...
Back in the old days of the web, if you wanted a landing page, you had to code it manually. A simple opt-in page could take hours, and that’s only if you knew how to write the code. If you managed to create a functioning landing page, you still had to deal with problems of hosting, maintenance, troubleshooting… it just wasn’t practical. Fast forward to 2016 and now you’ve got options. As a busy entrepreneur, there’s no reason for you to spend hours coding a landing page, even if you know how to do it. New services are available...
Let’s go back in time… To the first book that changed your life.  Perhaps it was Harry Potter (never did get into that one), or perhaps it was a book that changed your outlook on life. Perhaps there was simply a phrase in a book at the right time that changed everything. There are two books that changed my life forever. The first The Freaks Shall Inherit the Earth by Chris Brogan (go buy it if you haven’t) and more importantly… Duct Tape Marketing by none other than Marketing Master John Jantsch. It was 2007 and this was actually one...
Question: How much money are you going to spend on marketing next year? I know, I know. It’s the kind of question that causes people to throw their hands in the air in frustration. Typically it ends up being some arbitrary amount. “Uhh. How about $2,000 for January. Does that work?” Although I understand that advertising budgets can be confusing, I have one response to this approach: NO!!! For the love of all that is good and sacred, stop swinging blindly at your ad budget! You’re doing it wrong, and there’s a good chance that your approach is costing...