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Marketing Funnel Optimization
Marketing Funnels 101
Marketing Funnels That Work
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Let’s go back in time… To the first book that changed your life.  Perhaps it was Harry Potter (never did get into that one), or perhaps it was a book that changed your outlook on life. Perhaps there was simply a phrase in a book at the right time that changed everything. There are two books that changed my life forever. The first The Freaks Shall Inherit the Earth by Chris Brogan (go buy it if you haven’t) and more importantly… Duct Tape Marketing by none other than Marketing Master John Jantsch. It was 2007 and this was actually one...
Question: How much money are you going to spend on marketing next year? I know, I know. It’s the kind of question that causes people to throw their hands in the air in frustration. Typically it ends up being some arbitrary amount. “Uhh. How about $2,000 for January. Does that work?” Although I understand that advertising budgets can be confusing, I have one response to this approach: NO!!! For the love of all that is good and sacred, stop swinging blindly at your ad budget! You’re doing it wrong, and there’s a good chance that your approach is costing...
Preface Are you ready for 2016? The marketing world is constantly changing. If you want to succeed this year, you need to be aware of very specific trends. I share my top 5 marketing trends for the coming year, and what that means for YOUR business.   Generally speaking, people suck at predicting the future. Case in point? Back To The Future II. The movie, which came out in 1989, made quite a few predictions about what 2015 would look like. Here’s what should have happened by now: Hoverboards are all over the place. No, not those lame segue...
Did you know that you’re missing out on 80% of your potential business? This is one of the PRIMARY reasons your business struggles. I want to show you how to identify your missing 80%, and then how to turn that audience into your passionate advocates. I want to teach you my proprietary method for bringing in TONS of new business. Hundreds of thousands of dollars worth of debt has a way of getting your attention. That’s the situation I found myself in a little over 2.5 years ago. Thanks to some catastrophically bad business deals, I was drowning in...
Preface Did you know that you have an unfair advantage over all your competitors? I want to show you exactly what that unfair advantage is, AND I want to teach you how to unleash your advantage in your business. It’s time for you to take your business places you never thought were possible. I recently read an article about an 8th grade basketball player who is… wait for it… 7’3’’ tall. Holy $@#!! It’s safe to say that he has a serious unfair advantage over other middle school basketball players. I mean, he can dunk without jumping! What if...
If someone does something nice for you – pays for lunch, watches your kids, gives you a gift – you feel like you need to do something nice in return. If you don’t, you feel a sense of guilt or pressure, as if something is amiss deep in your psyche. This sense of pressure is what psychologists call The Law of Reciprocity. I call it “The Law Of Not Being A Total Jerk,” but for some reason psychologists haven’t adopted my phrase yet. The Law of Reciprocity means that if I do something for you, you feel obligated to...