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Marketing Funnel Optimization

This category features content for more advanced entrepreneurs who currently have a profitable marketing funnel in place, but who want to start optimizing their funnel to increase conversions and profits.

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Today I am going to show the exact steps I used to leverage PR and get this Facebook post (with 2,173 likes, 261 shares, and dozens of comments) to generate 1,500 leads for our business. I got this article above featured on the front page of Entrepreneur.com. It was written by my friend, Gene Hammett. As you can see by the image above it has done well.   When you have an article like this featured in a major publication or blog, you can leverage PR like this to generate leads. This happens because once someone has read an article about you, the are...
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success. That’s why I put this article together. I want you to tap into the power of Facebook video ads. Here’s what we are going to cover in this article: Key takeaways from our $50,000 Facebook video ads campaign 4 incredibly powerful strategies we use when creating and promoting our Facebook video ads The 4 types of videos you need to use in your campaigns How to use relevancy marketing in Facebook video advertising Why are...
90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in the business of...
  “Scott, we’ll have our new brand ready for early May… are we going to do a launch?” While I have an incredible understanding of my direction in life and business, you may have noticed that I don’t exactly plan every last detail. Thankfully, I have a team for that now, but it wasn’t always like that. It was the beginning of April and for the past year, we were helping entrepreneurs implement effective online lead generation. I felt like we hit the lottery. Our revenue and profit were growing every single month. Our customers were getting significant results....
I remember the first time a girl told me that size doesn’t matter. You obviously don’t believe the person that tells you that and you just think they’re being really, really nice. Funny thing is that she was right 😉 (I think).   You may hear this all the time: “The money is in the list.” What people forget to tell you is that the size of your list doesn’t have a direct correlation with your ability to profit from that audience. I’m asked all the time… “Scott, how big is your list?” “1,000… oh, that’s small.” “10,000… nice!...
Want to know one of the biggest problems entrepreneurs face when they start using online marketing? Budgeting. They have no idea what they can afford to pay per click, per impression, or per conversion. As a result, they start marketing online without a plan, which is almost guaranteed to fail. For the most part, online marketing is performance-based. This means you’re able to determine very quickly whether your advertising will generate a return on investment or if it’s just a complete money suck. I cover this concept extensively in LeadCraft because if your business and online marketing aren’t set up...
Online marketing can be a lot of fun. Being able to build “experiences” that we bring our customers through. However, it’s important to realize that our best way to serve and help our leads is to actually ensure they become customers, in this way we can spread our impact and build our business in the best way possible. When we have a Marketing Funnel… We need to remember that the point is to turn strangers into customers. Back in February, I had a little bit of a crazy idea. I’m not certain if you’ve ever heard of Contactually, it’s...
Ah, the infamous landing page, the page where people decide: Yes! This is for me!! or Wow, that’s a waste of time. As entrepreneurs, it’s our job to increase the number of “YES’s” compared to the “NO’s.” Fortunately, doing this is not that difficult. However, we need to understand a key concept before we go further. Landing pages by themselves don’t convert strangers to leads. It’s the entry point of your relationship. The more “relevancy” that you create “up front” in the relationship, the higher your conversion rate. What does this mean? Simply put – the harder you work...
360° Webinar Recall Hack – Discover How we Increased our Webinar Show-Up Rates by 20% and Made an Extra $5,748.48 Here at INFINITUS we host a LOT of webinars, in 2016 we’re expecting to do roughly 140 live webinars in 2016 and will have nearly 25 evergreen webinars running by the end of the year. What does it mean? We discover a LOT by being able to test and use data as our best friend. And today, I want to let you in on a really interesting hack that we’ve been using to increase our show-up rates by over 25%....
Wouldn’t it be cool if you could apply some tested ‘hacks’ to your online marketing that would allow you to generate more leads and more revenue? To celebrate the Launch of our 34 Marketing Funnel Conversion Hacks, I thought I’d combine my 5 FAVOURITE hacks PLUS 5 hacks from those submitted from the tens of thousands of entrepreneurs on our email list for you, for free! So, let’s get into them! Go ahead, you can thank me later. 🙂 Relevancy hacking – I keep saying this one over and over again, as it combines #5, #6 and #4. I’ve written an...