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Marketing Funnels That Work

This category features content for those who have started working with online marketing funnels but who haven’t yet figured out how to get results and start generating leads and revenue on a consistent basis.

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Over the past 36 months of doing presentations, I’ve picked up some critical lessons about making webinars profitable. Hopefully you can learn from some of my mistakes, and if anything, some of the pitfalls to avoid. Let’s get into it. 1. Audience “warmth” dictates everything about your presentation Depending on how warm your audience is, you’ll need to change your webinar’s tone, depth, length of time, and level of “teaching” versus “selling.” There isn’t a one-size-fits-all approach here. Cold audiences care more about getting to the heart of their problem. They don’t want to spend an...
(If You Aren’t Already) It’s not that making money is difficult.  Believing you can make as much money as you want, when you want, is what’s difficult.  For a lot of you, this isn’t relevant since you’re already making far more than $50,000 a month. For those that aren’t there yet, here’s my code to getting to $50,000 a month quickly. Just remember, making this amount doesn’t solve that many of your problems or challenges. $50,000 a month is just the minimum required for you to unlock two superpowers: Freedom and Impact Many people have freedom,...
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success. That’s why I put this article together. I want you to tap into the power of Facebook video ads. Here’s what we are going to cover in this article: Key takeaways from our $50,000 Facebook video ads campaign 4 incredibly powerful strategies we use when creating and promoting our Facebook video ads The 4 types of videos you need to use in your campaigns How to use relevancy marketing in Facebook video...
The 3 Phase Process to Achieving 55% Conversion Rates on your Landing Pages, almost every time (with examples!) It’s not the fact that you don’t believe landing pages work anymore. It’s just that they aren’t really working for you just yet. You see, other entrepreneurs claim to have amazing conversion rates on their landing pages, upwards of 50-80%. But you seem to be stuck with lower conversion rates, even at 10% or less. As you likely already know, a landing page is the entry point into your marketing funnel. The problem is most entrepreneurs only have...
90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in...
I remember the first time a girl told me that size doesn’t matter. You obviously don’t believe the person that tells you that and you just think they’re being really, really nice. Funny thing is that she was right 😉 (I think).   You may hear this all the time: “The money is in the list.” What people forget to tell you is that the size of your list doesn’t have a direct correlation with your ability to profit from that audience. I’m asked all the time… “Scott, how big is your list?” “1,000… oh, that’s...
If you aren’t familiar with retargeting or micro-targeting, go take a read about that first. I’ll wait. Back? Great. When it comes to micro-retargeting, the options of retargeting are endless and by using the new ConnectRetarget Tool, it’s even more powerful. There’s never been a better time for us to be in the right place at the right time.  And the ultimate beauty? Targeting in this mechanism can cost less than $5/day and the impact can be extremely high – in some cases have 50-100x R.O.I. Assuming that you want to increase your R.O.I for every dollar you spend on marketing, I’ve...
You’ve likely heard me speak a lot about retargeting a lot in the past. (If you haven’t check out this article) In LeadCraft, our premier lead-generation program, we teach Lead Generation, Facebook advertising and using intelligent retargeting. One of the biggest problems with retargeting is that you can’t just retarget anyone. Think about it: If someone visits your website or your sales page and stays for less than 5 seconds, are they actually interested? In the same breath, if someone is on your sales page for 30 minutes, don’t you think that they’re really interested? What...
Each of us has something I like to call our “unfair advantage.” This is the combination of 6 key traits: experience, skill, talent, knowledge, character and connections. This combination is unique to each person, like a recipe. Just like Coke has a special recipe that gives them a unique advantage, you also have a special recipe. Learn more about how you can develop your own unfair advantage. Often we use our unfair advantage to create impact in the world, but we must be aware that in order to create that impact and help others, we need...
Quite often entrepreneurs put the cart before the horse and dive into online marketing and marketing automation far too early. They stick a landing page online and start throwing money at it for promotion. As you can imagine, the results they get are usually terrible, and then they wonder why their marketing efforts are not working. Online marketing doesn’t work in a business in which isn’t a business. What I mean is, if you don’t have some level of validation in your business already, haven’t cold-called, used networking and referrals or have some disposable income, you’re...