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90% of our revenue is generated from webinars, yet less than 1 year ago, none of our revenue was generated by webinars. Imagine, being able to talk to people about your product and services from the comfort of your home or office. I mean, I typically do my webinar in my PJ’s in my living room and I have a TON of fun doing it. Over the past year, we’ve hosted well over 100 live webinars and in that time, we’ve learned a lot about how to use these webinars to fuel your business. So, if you are in the business of...
I remember the first time a girl told me that size doesn’t matter. You obviously don’t believe the person that tells you that and you just think they’re being really, really nice. Funny thing is that she was right 😉 (I think).   You may hear this all the time: “The money is in the list.” What people forget to tell you is that the size of your list doesn’t have a direct correlation with your ability to profit from that audience. I’m asked all the time… “Scott, how big is your list?” “1,000… oh, that’s small.” “10,000… nice!...
If you aren’t familiar with retargeting or micro-targeting, go take a read about that first. I’ll wait. Back? Great. When it comes to micro-retargeting, the options of retargeting are endless and by using the new ConnectRetarget Tool, it’s even more powerful. There’s never been a better time for us to be in the right place at the right time.  And the ultimate beauty? Targeting in this mechanism can cost less than $5/day and the impact can be extremely high – in some cases have 50-100x R.O.I. Assuming that you want to increase your R.O.I for every dollar you spend on marketing, I’ve put together some...
You’ve likely heard me speak a lot about retargeting a lot in the past. (If you haven’t check out this article) In LeadCraft, our premier lead-generation program, we teach Lead Generation, Facebook advertising and using intelligent retargeting. One of the biggest problems with retargeting is that you can’t just retarget anyone. Think about it: If someone visits your website or your sales page and stays for less than 5 seconds, are they actually interested? In the same breath, if someone is on your sales page for 30 minutes, don’t you think that they’re really interested? What we’re talking about...
Each of us has something I like to call our “unfair advantage.” This is the combination of 6 key traits: experience, skill, talent, knowledge, character and connections. This combination is unique to each person, like a recipe. Just like Coke has a special recipe that gives them a unique advantage, you also have a special recipe. Learn more about how you can develop your own unfair advantage. Often we use our unfair advantage to create impact in the world, but we must be aware that in order to create that impact and help others, we need to become known...
Recently I had a conversation with a Facebook marketing expert in which we discussed the “Facebook Audience Network.” If you’re now scratching your head asking, “the Facebook what network?” then you’re in good company. While I had been aware of it since its launch, many people have never used this rather well hidden feature within the Facebook platform. In fact, the expert I was speaking to suggested that it wasn’t any good because no one uses it. Whenever I hear things like that my curiosity is automatically piqued. Are people not using it because it’s no good, or is...
Quite often entrepreneurs put the cart before the horse and dive into online marketing and marketing automation far too early. They stick a landing page online and start throwing money at it for promotion. As you can imagine, the results they get are usually terrible, and then they wonder why their marketing efforts are not working. Online marketing doesn’t work in a business in which isn’t a business. What I mean is, if you don’t have some level of validation in your business already, haven’t cold-called, used networking and referrals or have some disposable income, you’re likely not going...
“Tripwires are an irresistible, super low risk paid offers that provide more customers by getting them to commit once.” So says a large part of the marketing industry. The problem is, I don’t believe it’s true. You may have never heard the term “tripwire” used in marketing, but you may have been caught in one at one time or another. A tripwire attempts to turn leads directly into customers early in the process, and is used primarily on thank you pages, offering a paid product, normally under $47. The methodology is that once someone turns into a customer, they...
Online advertising is an essential tool for any business. You obviously know that or you wouldn’t be here reading these words. What you may not know is that there are 4 distinct types of ads used in online marketing. It’s important to understand the differences between them so you can use them most effectively. For the purposes of this article, we will focus on Facebook, but these same types can be found on many other platforms. Why four? We can’t just run lead generation ads all the time. While leads are certainly important, there are other goals that you need to accomplish...
I hear the same things everyday: “Scott, my Facebook ads aren’t working…” “There must be something wrong with my landing page…” “I’m not getting anyone to turn into leads in my marketing funnel…” There are many reasons why someone’s online marketing funnel may not work. However, the most common (and easiest to fix) is their offer or “lead magnet.” Lead magnets are essentially free pieces of value that we exchange for someone’s information. This allows us to start building a relationship with them. So, why is it that lead magnets are a major problem? When it comes to these offers...