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(If You Aren’t Already) It’s not that making money is difficult.  Believing you can make as much money as you want, when you want, is what’s difficult.  For a lot of you, this isn’t relevant since you’re already making far more than $50,000 a month. For those that aren’t there yet, here’s my code to getting to $50,000 a month quickly. Just remember, making this amount doesn’t solve that many of your problems or challenges. $50,000 a month is just the minimum required for you to unlock two superpowers: Freedom and Impact Many people have freedom,...
The 3 Phase Process to Achieving 55% Conversion Rates on your Landing Pages, almost every time (with examples!) It’s not the fact that you don’t believe landing pages work anymore. It’s just that they aren’t really working for you just yet. You see, other entrepreneurs claim to have amazing conversion rates on their landing pages, upwards of 50-80%. But you seem to be stuck with lower conversion rates, even at 10% or less. As you likely already know, a landing page is the entry point into your marketing funnel. The problem is most entrepreneurs only have...
Content Marketing. I remember the first time I heard the term; it was about 10 years ago now. “Scott, you have to get in on this content marketing thing.” Since that time, there is more content on earth than ever before. Everyone has a blog, a podcast, videos, infographics and the ability to create anything they want. That’s a good thing.  But how as entrepreneurs do we stand out with our own content? I mean, most of us don’t write to be an authority in the marketplace. The Problem with Content Marketing Simply put – Content...
What if I told you that you could make 2, 3, 4 or 10x more revenue without spending an extra dollar on new leads? At some point I’d probably go out of business if everyone did this, but since you know me and  I know you want to grow your company in a HUGE way. SCREW it. Not familiar with a value ladder? That’s okay, let’s explore it a little bit. A value ladder allows you to build revenue before and after your main product or service which in turn allows you to take your current...
ActiveCampaign is an email marketing and customer relationship management platform that we have used with great success. This system gives you the ability to send one-off emails as well as to automate emails for your long-term prospects. ActiveCampaign is really a tool for growing your business, managing your leads, and serving your clients. There are a lot of advantages to using Active Campaign, and what follows are some of the pros and cons of using ActiveCampaign for your business. PROS ActiveCampaign offers a tremendous amount of value for a small business owner. Analytics, extensive automation capabilities, and behavioral...
What if you could snap your fingers and know the interests, engagement and mindset of every single one of your leads on your email list? What if you could be so relevant to someone that they feel like the email is specifically for them and that it wasn’t a mass email to your entire list? What I’m about to show you is EXTREMELY powerful, yet almost no one does it. This can be the unfair advantage in your online marketing if you want it to be. Tagging is the ability to use behaviour such as content consumption to...
Want to see the behind scenes of a marketing funnel that is about to ROCK the world? It’s our goal that it’ll generate roughly 5,000 lead per month, which is easily achievable. We’ve taken everything we know about marketing funnels and put it into this one for ourselves, I wanted to bring you through it, step-by-step, so you can learn how they work and hopefully copy some of it for your own online marketing funnels. Ok, ready for the funnel walkthrough? A big part of our funnel is being able to use our Sidewalk, Slow Lane...
If you’re honest, you’re a bit scared. You know that online marketing and marketing funnels are important to your business, but they’re so intimidating. How do you even begin setting up an online marketing funnel? What tools should you use? There are so many different options out there! Which ones work the best? You know you need to get started, but you don’t want to waste money on tools that won’t work well. I’ve got good news for you! First, I’ve taken all the guesswork out of what goes into building a marketing funnel. I’ve already...
Back in the old days of the web, if you wanted a landing page, you had to code it manually. A simple opt-in page could take hours, and that’s only if you knew how to write the code. If you managed to create a functioning landing page, you still had to deal with problems of hosting, maintenance, troubleshooting… it just wasn’t practical. Fast forward to 2016 and now you’ve got options. As a busy entrepreneur, there’s no reason for you to spend hours coding a landing page, even if you know how to do it. New...